Privacy Policy

At Dani Louise Smith Consultancy, we are committed to protecting your personal information and your right to privacy. This privacy policy explains how we collect, use, store, and protect your personal data, in line with the UK GDPR and the Data Protection Act 2018.

By using our website, products, services or interacting with us, you agree to the terms outlined in this policy.

1. Who We Are

Business Name: Dani Louise Smith Consultancy

Business Owner: Danielle Louise Smith

Email: [email protected]

Registered Address: 4 Sunflower Close, LS14 6XN

2. What Personal Data We Collect

We may collect and process the following data:

Full name

Email address

Phone number

Billing address

Payment details (via third-party processors)

IP address and device/browser information

Social media usernames (if interacting via those platforms)

Preferences and interests

Purchase history and communication history

3. How We Collect Your Data

We collect data when you:

Sign up for our newsletter, freebies, or masterclasses

Purchase a product or service

Complete a contact form or quiz

Book a call or interact via Kartra forms/pages

Communicate with us via email, messaging platforms or social media

Visit our website (via cookies and analytics tools)

4. How and Why We Use Your Data

We process your data based on the following legal grounds:

Consent: for marketing emails or free downloads

Contractual necessity: to deliver services/products you’ve purchased

Legal obligation: to comply with accounting, tax, or legal requirements

Legitimate interest: to grow our business and provide value to customers

We may use your data to:

Send marketing emails, offers, and updates (via Kartra email system)

Process payments and issue invoices

Deliver products or services

Track usage and improve website performance

Respond to enquiries and provide customer support

We may use your data to deliver personalised advertising via third-party platforms such as Facebook, Instagram, and other Meta services. This includes securely uploading your email address to create custom audiences or lookalike audiences within these platforms. Your data is encrypted and will only be used for the purpose of delivering relevant content and advertising. You can opt out of this at any time by contacting us or updating your preferences.

5. How We Store and Protect Your Data

We use secure systems to protect your data:

Kartra (for emails, landing pages, forms, and memberships)

Payment processors (e.g. Stripe or PayPal)

Encrypted devices and secure passwords

Access is restricted to authorised individuals only.

We do not store your full payment details. All payments are processed via secure, GDPR-compliant third-party providers.

6. How Long We Keep Your Data

We keep your personal data only for as long as necessary:

Email subscribers: until you unsubscribe or request deletion

Clients and customers: up to 6 years for legal/tax purposes

Website analytics: as per cookie settings and platform policies

You can request to update or delete your data at any time by contacting us.

7. Who We Share Data With

We may share your data with:

Kartra (email marketing, landing pages, CRM)

Payment providers (e.g. Stripe, PayPal)

Google Analytics (for website statistics)

Mets (Facebook, Instagram and WhatsApp for personalised ads)

Other platforms if required to deliver your purchase (e.g. Zoom)

These providers only process your data on our behalf and are not allowed to use it for their own purposes.

8. Your Rights Under GDPR

You have the right to:

Access the personal data we hold about you

Request correction of inaccurate data

Request deletion of your data (“right to be forgotten”)

Restrict or object to certain types of processing

Request transfer of your data to another service

Withdraw your consent at any time

Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, please email [email protected]

9. Cookies and Tracking

Our website uses cookies to:

Improve your experience

Analyse website traffic

Customise marketing efforts

You can manage your cookie preferences through your browser settings.

10. Third-Party Links

Our website or emails may include links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies before providing personal data.

11. Updates to This Policy

We may update this policy from time to time. The latest version will always be posted on this page with the date of the most recent update.

12. Contact Us

If you have any questions about this policy or your data, please contact:

Danielle Louise Smith Consultancy

Email: [email protected]

Website: www.danilouisesmith.co.uk

ICO Registration

We are registered with the Information Commissioner’s Office (ICO) as a data controller under the Data Protection Act 2018.

ICO Registration Number: ZB332294

You can verify our registration by visiting the ICO website at https://ico.org.uk.

© Danielle Smith Consultancy. All rights reserved.