The BOSS Academy

The Boss Academy

Build - Organise - Sell - Scale

 

Business Strategy, Marketing & Sales: A 12-Month Group Programme for Sustainable Growth

A Business Strategy Programme for Coaches & Therapists Who Want Growth Without Burnout

The BOSS Academy

The Boss Academy

Build - Organise - Sell - Scale

 Business Strategy, Marketing & Sales:

A 12-Month Group Programme for

Sustainable Growth

A Business Strategy Programme for Coaches & Therapists Who Want Growth Without Burnout

Trusted by coaches, therapists and service-based business owners to build a clear business strategy, organised systems and confident sales — so they can grow sustainable income without burnout.

Whether you want to learn step-by-step or dip into specialist modules, this is the A-Z of Building, Growing & Scaling Your Business, a complete entrepreneurial ecosystem, mixing foundations, cutting-edge strategies and personal development.

Enrollment: £1750 or 12 x £150 £75 per month

Helping coaches, therapists and service-based business owners build a clear business strategy, organised systems and confident sales — so they can grow sustainable income without burnout.

 

Trusted by coaches, therapists and service-based business owners building sustainable success without burnout.

Whether you want to learn step-by-step or dip into specialist modules, this is the A-Z of Building, Growing & Scaling Your Business, a complete entrepreneurial ecosystem, mixing foundations, cutting-edge strategies and personal development.

Enrollment: £1750 or 12 x £150

Looking to make a difference with your services?

You’re in business to help people, not battle with constant overwhelm and frustration, feel uncomfortable at the thought of selling or have AI do all your work for you, which let’s face it, isn’t aligning with anyone!

 

Your vision is to make change with your coaching and therapy from your soulful sanctuary.

 

You desire the freedom to sustain monthly recurring income, find freedom in your fortune and actually help people get the results that they deserve.

 

That’s where I come in!

Your Business Strategy Roadmap: From Foundations to Scale

 

The BOSS Method combines business strategy, marketing and sales into a clear, step-by-step roadmap; from foundations through to scaling; all tailored to your life, brain and vision…

 

Looking to make a difference with your services?

You’re in business to help people, not battle with constant overwhelm and frustration, feel uncomfortable at the thought of selling or have AI do all your work for you, which let’s face it, isn’t aligning with anyone!

 

Your vision is to make change with your coaching and therapy from your soulful sanctuary.

 

You desire the freedom to sustain monthly recurring income, find freedom in your fortune and actually help people get the results that they deserve.

 

That’s where I come in!

Your Business Strategy Roadmap: From Foundations to Scale

 

The BOSS Method combines business strategy, marketing and sales into a clear, step-by-step roadmap; from foundations through to scaling; all tailored to your life, brain and vision…

 

What makes this different?

Wherever your business is at, you’ll find the opportunity to build the foundations, breakthrough your own BS and scale your business beyond your dreams.

 

The BOSS Academy isn’t strategy or mindset or systems…it’s all of it, in one place. A complete business strategy ecosystem combining planning, organisation, sales, marketing and mindset, so you can build real income, real confidence and real freedom, without burning out.

 

Every business owner has their own personal circumstances.

Maybe you’re neurodivergent (me too!), feeling overwhelmed by the step-by-step strategies you have been taught, which completely burn you out. Instead you need to build your unique business model that offers up the success you desire, consistently and consciously…

 

Maybe you’re ready to escape the typical world of business coaching, after following the leading coaches carbon copy strategy and instead ready to lean into organisation via coaching and mentoring that supports how your brain works, what your lifestyle looks like and shapes a journey that truly offers up flexibility and fun, not the endless cycle of boredom and breakdowns you have desired to breakthrough.

 

Maybe you are ready for a unique hybrid that offers the whole bigger picture of everything you need, to tap into when you need it, so that you can sell your services effortlessly.

 

Wherever your business is at, you’ll find the opportunity to build the foundations, breakthrough your own BS and scale your business beyond your dreams.

What makes this different?

Wherever your business is at, you’ll find the opportunity to build the foundations, breakthrough your own BS and scale your business beyond your dreams.

 

The BOSS Academy isn’t strategy or mindset or systems…it’s all of it, in one place. A complete business strategy ecosystem combining planning, organisation, sales, marketing and mindset, so you can build real income, real confidence and real freedom, without burning out.

 

Every business owner has their own personal circumstances.

Maybe you’re neurodivergent (me too!), feeling overwhelmed by the step-by-step strategies you have been taught, which completely burn you out. Instead you need to build your unique business model that offers up the success you desire, consistently and consciously…

 

Maybe you’re ready to escape the typical world of business coaching, after following the leading coaches carbon copy strategy and instead ready to lean into organisation via coaching and mentoring that supports how your brain works, what your lifestyle looks like and shapes a journey that truly offers up flexibility and fun, not the endless cycle of boredom and breakdowns you have desired to breakthrough.

 

Maybe you are ready for a unique hybrid that offers the whole bigger picture of everything you need, to tap into when you need it, so that you can sell your services effortlessly.

 

Wherever your business is at, you’ll find the opportunity to build the foundations, breakthrough your own BS and scale your business beyond your dreams.

The BOSS Academy

 What’s Included in The BOSS Academy Business Strategy Programme

Your Business Compass: The introduction to The Boss Academy, so that you are guided in the direction you need to get started. As a mentor obsessed with organisation, I love to set your compass up so that you can magnetise to where you need to be to get started (and I love an optimised on-boarding process!) because further confusion is not what you need right now, you need simplicity and ease so that you can step right into the flow of the program and get the best out of it.

 

The CHARM Framework: This is my unique five-step framework designed to support you with where you are at and to lay the foundations, so that you can begin with an aligned focus for you, your lifestyle and your business, because every business owner faces barriers and it’s acknowledging them so you can overcome them first!

 

BUILD: Business Foundations & Strategic Clarity: The module to cover all the fundamental basics that offer the brand, baseline and basics that ensure you have a stable platform to start or grow your business, so that you have complete clarity and focus, because a confused brand attracts confused buyers and confused buyers say no.

 

ORGANISE: Business Strategy, Systems & Sustainable Structure: The module that ensures that your growth truly transforms your business without guesswork, so that you invest time into where your business needs it most, getting you results and staying focused so that you can perform with productivity, automate efficiently and operate with organisation so that you business works for you, even when you can’t. This is where real freedom is built. Systems don’t create structure, they create space and allow you to streamline, so that you can spend your time where it matters to you most; with your family or on your hobbies.

 

SELL: Strategic Sales, Confidence & Conversion: The module that covers everything sales psychology, client attraction and systems that ensure you start getting paid for the service that you love to deliver, to the clients that you dream of working with.

 

SCALE: Long-Term Business Strategy, Marketing & Expansion: The module that covers all the marketing magic that your business needs to get eyes on your services, build passive income and create long-term growth whilst discovering all the optional strategies out there, with up-to-date industry trainings and support for all marketing assets, including social media, email marketing, podcast creation, PR and so much more…so that you are top of your game to becoming a marketing master, so that you captivate a community online and locally that know who you are and what you do and come to you.

 

FURTHER DEVELOPMENT: The module focused on all things personal development, covering money mindset, confidence, boundaries and self-leadership so that you can transform yourself into becoming the CEO you were destined to be! With this ever growing collection you will strengthen and develop your entrepreneurial mindset so that you are fixated on success and escape the self-doubt, stress and burn-out.

... and that’s just the training library!

There is LIVE support too!

You deserve to have ongoing Business Strategy Support, Planning & Accountability

 

• A yearly planning session - to strategically set you up for a year of success so that you are motivated, clear and focused.

 

• Quarterly business strategy planning & review session - to reflect and review your business goals and  get intentional so that you continue to be held accountable.

 

• Monthly business strategy session - to map out your aligned actions so that you continue to work towards and achieve your big ass goals.

 

• Monthly content session - to keep the marketing message flowing within your content so that your assets don’t run dry and continue to collect followers, leads and clients.

 

• Monthly mentoring Q&A session - to meet you where you are at, audit your processes, give feedback and support you in the moment.

 

• Monthly breakthrough session (expert mindset coach & therapist) - so that you break cycles and escape the BS that your mindset monkeys tell you, so that you actually make progress in the direction you desire, because in this space nothing should hold you back.

 

• In-person mastermind day in Leeds - to experience in the room energy and meet your peers beyond the screen and enjoy a few treats along the way.

PLUS WhatsApp group support for you to tap into myself and your peers at any time for on-the-go support between sessions!

Dani louise smith looking over with her head turned to her left

Who am I to train, coach, mentor and consult you?

Expert-Led Business Strategy, Mentoring & Mindset Support

First of all  I am THE Queen of Business Organisation! I am not ‘just’ a business coach. I like to play at being a bit of everything, coaching when you need those questions that make you dig a little deeper and find the answers within yourself, mentoring when you need the step-by-step shown to you or the consultant who gets down and dirty and gets her hands on your business.

 

I am a unicorn in the coaching space, but what truly makes me different is my ability to succeed in the most unpredictable life circumstances and escape the frustration of burn out and constant break downs.

 

Let me take you back four years…I was a young Mum of three, with a disabled husband at home and I juggled a part-time job and three businesses! Yes, three! I did it well too! I was earning well from every one of my income streams, because I got incredibly organised! I needed to when my children started struggling in school as it became evident that they were neurodivergent. The journey wasn’t easy, but the balls were juggling in this chaotic circus because I built the businesses I loved, organsied sustainable systems, sold my services and scaled to the point that I was able to walk away from my employed job and step into a world where freedom became the foundation.

 

Let’s bring you back into the present day…I now live a life I would never have imagined;

 

• Working 4 day work weeks (by choice, because I get bored easily and love my businesses!)

• I have every half term break off work and spend it with my family - 10 weeks per year!

• Working on my health and fitness goals with many new hobbies; swimming, strength training and dance classes on a weekly basis! (You’ll often catch me relaxing in the spa too!)

• Enjoying movie nights and games nights or dinners out with my family every Friday night as a non-negotiable

• Building my savings so that we are getting our first family car, re-decorating our living room (including buying a brand new sofa for the first time!) and booking holidays

 

Success doesn’t just look like financial freedom, it also looks like a life built by design, tailored to your vision.

 

The BOSS Academy isn’t led by one voice alone. Alongside my expertise in business strategy, organisation and sales, you’ll also be supported by a qualified psychotherapist and personal power coach, delivering monthly breakthrough sessions focused on mindset, nervous system regulation and sustainable success.

Dani louise smith looking over with her head turned to her left

Who am I to train, coach, mentor and consult you?

Expert-Led Business Strategy, Mentoring & Mindset Support

First of all  I am THE Queen of Business Organisation! I am not ‘just’ a business coach. I like to play at being a bit of everything, coaching when you need those questions that make you dig a little deeper and find the answers within yourself, mentoring when you need the step-by-step shown to you or the consultant who gets down and dirty and gets her hands on your business.

 

I am a unicorn in the coaching space, but what truly makes me different is my ability to succeed in the most unpredictable life circumstances and escape the frustration of burn out and constant break downs.

 

Let me take you back four years…I was a young Mum of three, with a disabled husband at home and I juggled a part-time job and three businesses! Yes, three! I did it well too! I was earning well from every one of my income streams, because I got incredibly organised! I needed to when my children started struggling in school as it became evident that they were neurodivergent. The journey wasn’t easy, but the balls were juggling in this chaotic circus because I built the businesses I loved, organsied sustainable systems, sold my services and scaled to the point that I was able to walk away from my employed job and step into a world where freedom became the foundation.

 

Let’s bring you back into the present day…I now live a life I would never have imagined;

 

• Working 4 day work weeks (by choice, because I get bored easily and love my businesses!)

 

• I have every half term break off work and spend it with my family - 10 weeks per year!

 

• Working on my health and fitness goals with many new hobbies; swimming, strength training and dance classes on a weekly basis! (You’ll often catch me relaxing in the spa too!)

 

• Enjoying movie nights and games nights or dinners out with my family every Friday night as a non-negotiable

 

• Building my savings so that we are getting our first family car, re-decorating our living room (including buying a brand new sofa for the first time!) and booking holidays

 

Success doesn’t just look like financial freedom, it also looks like a life built by design, tailored to your vision.

 

The BOSS Academy isn’t led by one voice alone. Alongside my expertise in business strategy, organisation and sales, you’ll also be supported by a qualified psychotherapist and personal power coach, delivering monthly breakthrough sessions focused on mindset, nervous system regulation and sustainable success.

Why ‘Winging It’ Isn’t a Business Strategy

(And What to Do Instead)

I know how it is, investment can be scary, so you have done all the freebies, been told to “post three times a day on social media” and given a copy of someone else's strategy, which didn’t work for you at all.

 

The fact is, posting on social media is NOT a business strategy! A real business strategy gives you clarity, consistency and confidence..not chaos, burnout or guesswork.

 

Now is the time to dive deeper into getting clear on your business foundations and getting the support, simplicity and success that you deserve!

 

Piecing together random masterclasses, PDF’s and workbooks that got lost somewhere in your emails is the wingin’ it approach that you know deep down is not working for you.

 

The BOSS Academy isn’t half the puzzle, where you have to search for the missing pieces to complete the picture. It’s a unique hybrid space that offers everything you need so that you no longer have to invest in support from different places because you haven’t yet found what you need.

 

Say YES to this program and step into an organised eco-system built for driven, goal-orientated action takers that want to be the BOSS of their business and take some time and freedom back!

Why ‘Winging It’ Isn’t a Business Strategy

(And What to Do Instead)

I know how it is, investment can be scary, so you have done all the freebies, been told to “post three times a day on social media” and given a copy of someone else's strategy, which didn’t work for you at all.

 

The fact is, posting on social media is NOT a business strategy! A real business strategy gives you clarity, consistency and confidence..not chaos, burnout or guesswork.

 

Now is the time to dive deeper into getting clear on your business foundations and getting the support, simplicity and success that you deserve!

 

Piecing together random masterclasses, PDF’s and workbooks that got lost somewhere in your emails is the wingin’ it approach that you know deep down is not working for you.

 

The BOSS Academy isn’t half the puzzle, where you have to search for the missing pieces to complete the picture. It’s a unique hybrid space that offers everything you need so that you no longer have to invest in support from different places because you haven’t yet found what you need.

 

Say YES to this program and step into an organised eco-system built for driven, goal-orientated action takers that want to be the BOSS of their business and take some time and freedom back!

Who This Business Strategy & Growth Programme Is For…

The BOSS Academy is not for you if:

• You’re looking for a quick-fix, overnight success or a magic strategy that promises results without effort or consistency.
 

• You’re not willing to take action or implement what you learn. This programme creates results for people who use it.
 

• You want someone else to build your business for you. I guide, mentor and support you — but you’re the one steering the ship.
 

• You don’t want to be coached or mentored, or you’re closed to feedback, accountability or growth.
 

• You’re looking for a rigid, cookie-cutter blueprint — this programme is tailored to YOU, your life and your business, not someone else’s carbon-copy strategy.
 

• You’re not prepared to show up for yourself, even in a small, consistent way.
 

You’re only interested in accumulating information, not transformation.
 

You’re not aligned with ethical marketing, honest sales and a people-first business. 

 

You don’t value collaboration, inclusion or accessibility. DLS Consultancy is committed to creating a safer, more supportive space for all, with a particular focus on people from marginalised communities, but not exclusive to, those who are of colour, neurodivergent, LGBTQ+ and/or disabled. If this isn’t something you respect or align with, this won’t be the right space for you.
 

If you want instant results without doing the work, this won’t be a fit.


If you’re ready to build sustainable success with soul, simplicity and strategy… welcome to The BOSS Academy.

What's The Catch?

The only catch is that I am still building this for you and with you. I have previously mentored many business owners through my signature Foundations program, of which clients had achieved amazing results, however I decided that it’s time to go bigger and better and so I am re-creating the content, designed specifically for service-based business owners and you get to have your input along the way.

 

You will get lifetime access to the course and 12 months live mentoring experience. This is not a self-study, leave you to it course, it’s about focusing on action, strategic implementation and consistent accountability.

 

You’ll leave confusion behind and trade-in for clarity as you take on my Queen of Business Organisation crown and you build your business with soul, simplicity and sexy results (sparkly crowns, more impact and more money, yes please!)

Who This Business Strategy & Growth Programme Is For…

The BOSS Academy is not for you if:

• You’re looking for a quick-fix, overnight success or a magic strategy that promises results without effort or consistency.
 

• You’re not willing to take action or implement what you learn. This programme creates results for people who use it.
 

• You want someone else to build your business for you. I guide, mentor and support you — but you’re the one steering the ship.
 

• You don’t want to be coached or mentored, or you’re closed to feedback, accountability or growth.
 

• You’re looking for a rigid, cookie-cutter blueprint — this programme is tailored to YOU, your life and your business, not someone else’s carbon-copy strategy.
 

• You’re not prepared to show up for yourself, even in a small, consistent way.
 

You’re only interested in accumulating information, not transformation.
 

You’re not aligned with ethical marketing, honest sales and a people-first business. 

 

You don’t value collaboration, inclusion or accessibility. DLS Consultancy is committed to creating a safer, more supportive space for all, with a particular focus on people from marginalised communities, but not exclusive to, those who are of colour, neurodivergent, LGBTQ+ and/or disabled. If this isn’t something you respect or align with, this won’t be the right space for you.
 

If you want instant results without doing the work, this won’t be a fit.


If you’re ready to build sustainable success with soul, simplicity and strategy… welcome to The BOSS Academy.

 

What's The Catch?

The only catch is that I am still building this for you and with you. I have previously mentored many business owners through my signature Foundations program, of which clients had achieved amazing results, however I decided that it’s time to go bigger and better and so I am re-creating the content, designed specifically for service-based business owners and you get to have your input along the way.

 

You will get lifetime access to the course and 12 months live mentoring experience. This is not a self-study, leave you to it course, it’s about focusing on action, strategic implementation and consistent accountability.

 

You’ll leave confusion behind and trade-in for clarity as you take on my Queen of Business Organisation crown and you build your business with soul, simplicity and sexy results (sparkly crowns, more impact and more money, yes please!)

The BOSS Academy

What Changes When You Follow a Clear Business Strategy?

You stop been a Wing-it-Wendy and become a Sorted Sandra, the kind of business owner who organises, sells and scales with strategy

 

You build a sustainable monthly income with cash injections just for fun and because you can, because you master your marketing and sales that much that you have space to just play 

 

You will build confidence in who you are, what you do, who you help and start working with dreamy clients that pay you and pay you well (no more undercharging and being underpaid!) 

 

You develop CEO leadership skills that will allow you to begin to strategically invest in a team so that you can show up successfully in all areas of your life, building wealth, health and happiness

 

You implement the systems that streamline and simplify how you manage your business so that you can work smarter, not harder whilst still being able to help people

  • Get instant access to your business compass, so that you have all the dates for your diary, access to everything you need and start your journey strong - heading in the right direction.

  • Week commencing 5th January 2026 LIVE calls will begin, kicking things off with your year strategy session

  • Training will be built and dropped week by week into the academy for you to consume at your leisure and seek support within the WhatsApp group and on live calls, as needed

  • Show up to your sessions and get the real-time support that you and your business deserves to step into BOSS mode and activate your next level as a service provider

  • Enjoy celebrating your growth as you progress through 12 months of focus on your strategy, marketing, sales and mindset alongside like-minded peers on the journey with you. You won’t be doing this alone. Be held by your new-found business besties and your on-hand community.

This isn’t fluff. It’s soulful strategic support. Real dedicated business owners, real-time support and consistent focus. You don’t come together just to chat, you come together to make a real difference to your life and business. Different businesses, different levels, all with the same desired result; building freedom and fortune.

The BOSS Academy

What Changes When You Follow a Clear Business Strategy?

You stop been a Wing-it-Wendy and become a Sorted Sandra, the kind of business owner who organises, sells and scales with strategy

 

You build a sustainable monthly income with cash injections just for fun and because you can, because you master your marketing and sales that much that you have space to just play 

 

You will build confidence in who you are, what you do, who you help and start working with dreamy clients that pay you and pay you well (no more undercharging and being underpaid!) 

 

You develop CEO leadership skills that will allow you to begin to strategically invest in a team so that you can show up successfully in all areas of your life, building wealth, health and happiness

 

You implement the systems that streamline and simplify how you manage your business so that you can work smarter, not harder whilst still being able to help people

  • Get instant access to your business compass, so that you have all the dates for your diary, access to everything you need and start your journey strong - heading in the right direction.

  • Week commencing 5th January 2026 LIVE calls will begin, kicking things off with your year strategy session

  • Training will be built and dropped week by week into the academy for you to consume at your leisure and seek support within the WhatsApp group and on live calls, as needed

  • Show up to your sessions and get the real-time support that you and your business deserves to step into BOSS mode and activate your next level as a service provider

  • Enjoy celebrating your growth as you progress through 12 months of focus on your strategy, marketing, sales and mindset alongside like-minded peers on the journey with you. You won’t be doing this alone. Be held by your new-found business besties and your on-hand community.

This isn’t fluff. It’s soulful strategic support. Real dedicated business owners, real-time support and consistent focus. You don’t come together just to chat, you come together to make a real difference to your life and business. Different businesses, different levels, all with the same desired result; building freedom and fortune.

Overall The BOSS Academy Recap:

12 months access to LIVE sessions and lifetime access to the course.

 

  • Your Business Compass.
  • The CHARM Framework
  • Build (Core Foundations) Module
  • Organise (Strategy & Systems) Module
  • Sell (Sales & Conversion) Module
  • Scale (Growth & Expansion) Module
  • Further Development Module
  • Yearly Planning session
  • Quarterly Planning session
  • Monthly Strategy session
  • Monthly Content session
  • Monthly Mentoring / Q&A session
  • Monthly Breakthrough (mindset) session
  • One in person mastermind day in Leeds
  • WhatsApp group support

VALUE £7000+

Your Investment

That’s less than £5 per day to build a business that supports your life, income and freedom.

Overall The BOSS Academy Recap:

12 months access to LIVE sessions and lifetime access to the course.

 

  • Your Business Compass.
  • The CHARM Framework
  • Build (Core Foundations) Module
  • Organise (Strategy & Systems) Module
  • Sell (Sales & Conversion) Module
  • Scale (Growth & Expansion) Module
  • Further Development Module
  • Yearly Planning session
  • Quarterly Planning session
  • Monthly Strategy session
  • Monthly Content session
  • Monthly Mentoring / Q&A session
  • Monthly Breakthrough (mindset) session
  • One in person mastermind day in Leeds
  • WhatsApp group support

VALUE £7000+

Your Investment

That’s less than £5 per day to build a business that supports your life, income and freedom.

FREQUENTLY ASKED QUESTIONS

Is this a good fit if I’ve never had a clear business strategy before?

How is The BOSS Academy different from other business programmes?

I’ve tried courses before and they didn’t work. How do I know this will?

What if I’m neurodivergent or easily overwhelmed?

Do I need to be at a certain stage in business?

How much time do I need each week?

What support do I get?

What happens if I can’t attend the live sessions?

Is this only for online business owners?

Will I get results even if I feel disorganised or lost right now?

How long do I have access to the course?

 Is there a payment plan?

What if I’m not tech-savvy?

Will this help me get more clients and make more money?

Do I get personalised support?

If a group programme isn’t the right fit for you and you’re looking for more personalised, high-level support, you may prefer my 1:1 business mentoring and consulting services.

Explore my private coaching options here to see how we can build your strategy, systems and growth together.

FOUNDING MEMBER OFFER!